During the ideating stage of my Digital Artefact – JJ.AND.CO, I made sure to incorporate the concepts ‘thinking’, ‘observing’ and ‘defining’ to benefit the overall plan for my DA as well as the content I have been producing. During this period of ideation, I have not created as much content as I will be in the future. This is because I have been learning and observing in an attempt to optimise this ideation period.

My Digital Artefact involves the creating of photography and videography-based content which is distributed across two platforms – Instagram and YouTube.

Whilst in the ‘thinking’ stage of my Digital Artefact, I have considered the ‘Simplicity Cycle’ to benefit from last semester’s progress and therefore fix any issues or add any utilities.

“As you learn and develop, new elements are introduced, and complexity increases.”

-Dan Ward

Last semester, the Simplicity slope was in action as I was producing content in the form of photos only with one video. Dan Ward’s, ‘Simplicity Cycle’, conveys a plan which content creators should choose to follow and portray a foundation for the content in the future. Through the thinking stage, I have applied the Complexity slope in an aim to increase and better my skills with videography. Increased production of videos on both Instagram and YouTube will show that my DA is becoming more complex as more content types are being produced.

As I am continuing my Digital Artefact from last semester in BCM112, I have aimed to maximise this stage of ideation to take time and observe other content around me, whether it’s from my peers or of the people who I look up to. This can include fellow university peers doing the same type of DA or Instagram and YouTube photographers or videographers.

“Taking the time and energy to source content from around the web is a great way to show that you have your thumb on the pulse of your industry.”

-Adam Wagner

Sourcing content from Instagram photographers such as Rory Kramer and Josh Packer coincided with videographers on YouTube such as Mango street and Robert Hill, will encourage myself to make for videos as I am increasing my skill and ability through learning.

Here is one video which I have learnt from and observed in an attempt to similarly use the same in camera transitions in the future.

Defining my Digital Artefact comes down to my own personalisation of the content I am creating and producing.

“personalisation requires an ongoing conversation between the creator and consumer, artist and fan, producer and user.”

-Kevin Kelly

I aim to create an ongoing conversation between myself and my audience through the feedback loop. During my last DA I incorporated the feedback loop heavily and will continue to do so during the prototyping stage.

This means that I want to aim to personalise my content to the traveller type of audience. Shooting at places around the NSW area, for example for my last posts I have been to a graffiti tunnel in Wollongong and Gerringong. These are two places which I would recommend exploring.

Overall, I have used the ideation period as a planning period. Observing what issues need to be fixed and what additions I will have to make. Planning and mapping out the future content creation of my DA helps myself to visualise my ideas and the direction I want to take.

James Muggeridge :))


Click to access war_nd05.pdf




2 thoughts on “IDEATING – MODULE 1

  1. This is a really interesting DA which I am keen to see develop! Have you thought about maybe talking about some of the more technical aspects of photography and film-making? I know really popular photography and videography accounts like Peter McKinnon and Matti Haapoja incorporate things like talking about the gear they use and how they edit photos and videos and it seems like these are quite successful videos.
    I have observed that an audience tends to engage with the technical side of any medium quite well. This is also something I intend to incorporate this into my DA by having musicians talk about the level to which they engage with music theory and am interested to see how my audience responds. Overall a really cool DA idea and great to see how you have ideated your project.

    Liked by 1 person

  2. This is a really interesting DA which I am keen to see develop, Have you thought about maybe creating a theme-based on colour and locations that you visit, Have you also thought of using Instagram stories or potentially vlogging to connect further and promote audience retention and engagement, As through my own DA which is also photography and videography based and found that a person is earier to sell compared to a brand without a face.


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