For BCM302 this semester, I have chosen to create a digital artefact which will benefit my personal portfolio. My DA is called ‘Mugg Sport’. A sports media platform which aims to showcase my skills of sports writing and design together to create a visually aesthetic and informative platform for my audience.

When initially starting my project, I decided to create my own niche of sports writing. I wanted to showcase the positive contributions which athletes were making off the field. To start my artefact, I wrote an article on Marcus Rashford. An English footballer known for his work off the field in advocating for free school meals for all English students.

In writing this article, I wanted to place a foundation as to what type’s of articles my audience would expect going into the future. However, my project was turned on its head as I decided to reach out to athletes for interviews. Since then, I have written profile interview’s with young athlete’s with a great story to tell.

My most popular article to date was with young Cronulla Shark, Franklin Pele. In the past year, Pele had made his debut after receiving plenty of praise from people around the NRL. Yet in the same season, he was also struck down with injury. Capturing the highs from his debut game and the lows from his unfortunate injury created an entertaining story showcasing what it was like to play professionally and what it takes to return from a demoralising setback.

The post received 80 likes, plenty of comments and a plethora of shares. I also gained a significant boost in following through an immense interaction rate.

Since the start of BCM302, I have consistently uploaded one article week including four podcasts. Contributing to my platform, I also upload teasers and posts providing background research and context to the players I’m interviewing. In total I have made 23 posts and have 161 followers. My posts are published on my own personal Wix website and then promoted on my Mugg Sport Instagram page.

Since commencing my project, I haven’t really changed much, however, have decided to iterate my design to see if it is a formula which works. Within the iteration phase, I have adhered to creating a ‘brand position’ which differs me from other sports media platforms. In writing articles which focus on athletes work off and on the pitch, I believe I have already created a niche around my project and a unique brand position.

Another way in which I am creating a unique brand position is the way in which I ensure my platform look visually pleasing. Most competitors around me solely focus on distributing articles and this was where I wanted to create something different. A unique platform which frames to, not only the sports-watching audience, however, viewers who can appreciate quality design and creativity.

I am proud of what I have created to date and believe that my project has the potential to expand and grow. Now that I have started to consistently interview athletes, I feel like there is potential to expand into different sports, interview athletes from outside of Australia and potential to grow into the world of podcasting.

I know I have work to do to build this artefact into something greater and am willing to put in the effort to do so.

James Muggeridge.


One thought on “BCM 302 – DA Beta

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