Feudalism takes the aged idea of a ‘walled garden’ and modernises it to display what the internet is like today. Feudalism 2.0 is the idea that certain companies create ‘walled gardens’ surrounding their products to prevent the external use of such aspects, therefore patenting their work.
When Steve Jobs introduced the first Apple products, he made the iPhone “sterile” and neglect the ability for customisation. This in itself placed a metaphorical bubble surrounding the product and Steve Jobs is the garden owner.
Nowadays, Apple maintains full control over their IOS applications and maintaining their metaphoric ecosystem. Consumers may customise, personalise and design to their own pleasure, using Apple and IOS applications only.
Putting up a walled garden pulls and entices users to buy more Apple products and thus benefiting profits across the board. A smart idea which companies are beginning to use, benefiting their operations and marketing.