Feudalism takes the aged idea of a ‘walled garden’ and modernises it to display what the internet is like today. Feudalism 2.0 is the idea that certain companies create ‘walled gardens’ surrounding their products to prevent the external use of such aspects, therefore patenting their work.

When Steve Jobs introduced the first Apple products, he made the iPhone “sterile” and neglect the ability for customisation. This in itself placed a metaphorical bubble surrounding the product and Steve Jobs is the garden owner.

Nowadays, Apple maintains full control over their IOS applications and maintaining their metaphoric ecosystem. Consumers may customise, personalise and design to their own pleasure, using Apple and IOS applications only.

Putting up a walled garden pulls and entices users to buy more Apple products and thus benefiting profits across the board. A smart idea which companies are beginning to use, benefiting their operations and marketing.



  1. Hey James

    Loving the blog entries and site you’ve made! You’ve perfectly portrayed the idea of walled gardens in such an extensive manner that connects the idea to feudalism with relevant examples and information. It would be intriguing to see remediation that exhibits your thoughts!

    Having walled gardens are important in assisting with setting up and packing data. They exist to answer a value a proposition in order. Apple is an incredible example of how it utilised walled gardens for its potential benefit to producer higher profits as apple holds full control over their company. This is reflected accurately with the recent installation of iOS 14 which allows clients to customise the interface with widgets and added new highlights to improve accessibility. Walled gardens are also significant in coordinating clients within specific territories of a site or platform and prevents admittance to specific materials/content.

    Walled gardens are often developed for the profits they produce however I feel personally that it’s important that businesses utilise a more open web-based approach that is profitable for the company while still being convenient for the client. This would permit businesses like apple to team up and share valuable thoughts and ideas potentially benefiting both sides.

    You’ve heavily utilised the information from the lecture and tutorial this week. I likewise discussed the garden walls but adopted an alternate path in investigating the hypothesis of how safe our information is within these conditions/environments. I would highly recommend checking out this article that details the creation of mobile network ecosystems and what it involves https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1963427.

    This YouTube video also further illustrate what a walled garden is. Hopefully, this encourages and builds your knowledge on this idea! https://youtu.be/OQ32ggNrUsw

    Overall an incredible blog post! I’ve learned significantly more from what you’ve explained and I’m enthused on seeing what else you post! Best of luck!

    Liked by 1 person

  2. Hi James! Loved your blog for this week and your example of Apple products was well suited. Have you got any other examples of ‘walled gardens’? I thinked about the movie The Secret Garden with this topic and how it portrays only a gatekeeper having access to changing the garden/platform, bounded by walls they are constricted to. Interesting read keep up the good work!

    Liked by 1 person

  3. Hey James, this blog was so good and Apple was such a good example for this topic. I think the FAANG walled gardens are interesting too as there is so much to unpack within those five companies and now it is also leaning towards Microsoft being included. The lecture content was worked well into the blog and this was such a good concept!


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