Digital Production and Network Economy

This weeks lecture focused more on the way media can be created, in particular the use of the Emergent Media Paradigm. 

I made a gif which focused on the minimal or no cost of a meme to create, coming under the Emergent Media Economic Model. A Gif and Meme are at a low risk of failure and has no filter, unlike the Legacy Media Model which is filtered based on cost. Gifs allow for mass participation and interaction from the audience as they are usually based on trendy or topical, news or drama, around the world.

Memes and Gifs have definitely became a centre-point in this generation’s ever-changing media. This medium can be passed from individual to individual thus allowing for contrasting remediations and messages. My gif which is remediated from an avengers scene, permits for universal discussion as it is such a blockbuster film seen all over the world. 


6 thoughts on “Medium is the Message II

  1. Great little piece! I really enjoyed your explanation into the Emergent Media Economic Model and in particular how you applied it to a real situation where you have created meme/gif from a scene in the Avengers film. It’s cool that we share a similar perspective and understanding of how inclusive the internet and media has become due to these forms of creations like memes that take no time to create and are risk free but are very relatable and can receive a lot of popularity.

    Liked by 1 person

  2. An interesting perspective on emergent media and how gifs are shaping the face of audience participation. In my post I also discuss how emergent media is allowing for audience interactions but in regard to online news articles posted on various platforms.
    I found an article on BBC that I thought you might enjoy It explores our societies need and use for gifs, and talks about how even though gifs are shaping our society now, they have actually been around for more than 30+ years.


  3. I really like this! The explanation of the Emergent Media Economic Model through the gif of a popular Blockbuster movie (and including Ted) was a really smart and also helpful idea which got me to understand the model more myself. It is interesting that you focused on the low production value side of digital production as it is something that individuals don’t really think about when creating memes but is a huge part of the definition of fast memes in todays society. I talk a bit about the imitation of already processed art my blog, and how individuals can easily distort its initial meaning. Good job!


  4. Hello James, thank you for sharing your ambitious ideas about digital production and the medium along with the message. Your view of digital production is very evident and to the point. It’s refreshing, your example and or explanation of gifs are relevant not only to the internet but to the readers, this makes your writing easier to consume and understand, so thank you. Also, your concept of media, culture and style is similar to that of my blog ( as I’m discussing the meaning of technology and how this idea of digital and or new media changes the very structures and the activities of society. Therefore, the idea is similar to that of your blog, as you stated that “memes and Gifs have definitely became a centre-point in this generation’s ever-changing media”. With this similarity, we are presenting our understating that change is due to the new media and or changing technology, as the media is the form and we are the consumers and creators of this form. So, by writing about this, we are both gaining an understanding of the importance of media, not only for individual use but globally as you stated from “ individual to individual”. However, the most important piece of advice I would like to give you for further writings is that this concept of “emergent technologies” was the theory of McLuhan. I think you could have covered his theory more; you could have even mentioned “the global village” even. As from your blog, you have shown that the internet (gifs or memes) is what changes the audiences, but you need some support for this statement.

    An example would be that McLuhan believed that “the global village” struck due to technological advances in communication, as you can see, this links and supports your view of memes and gif media, being accessible to its audiences. As to further this point, McLuhan discusses that the new age technology was the vast network of communication; it was the linking of everyone in the world. Which would help your blog as you discuss this point through the eye of the machine or meme. A good source for this idea would be; McLuhan, M, & Powers, B, R, 1992, The global village: Transformations in world life and media in the 21st century, Transformations in World Life. This book explores the idea of digital effects on the message, which you were discussing with your digital production of gifs and memes. So feel free to read this text and even discuss this.


  5. I agree what you are saying, media should be non-expensive and easily transferred from create to viewer. As photographers our form of media for us is a little expensive for us to start off but for our viewers they can enjoy free content. With the use of Gifs and Memes we can share them free of cost with the community that we build with our content.


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