Framing and the Construction of Perception
Framing is used by producers in this generation to provide a different perception to a certain topic or trend.
Within Framing there its salience and perception. Salience is where something is centralised to persuade viewers into believing their perception. Yet with salience there also needs pieces to complete the puzzle, features which make up the content that you are producing.
You can look at framing as a way of marketing a product.
How will you market your content?
Who is the audience that you are marketing towards?
And what are the features you will include to create your own niche market?
These days a niche can be created by mixing two different forms of content together. An example of this is emo rap. Emo rap is a mix of rap and rock or heavy metal. Artists like Ski Mask and XXX Tentacion use this genre to frame their own personalised content to their audience.
In my remediation I used a clip from the movie Cars and merged it with the song Tokyo Drift (played in the movie – Fast and Furious Tokyo Drift). This creates a new and personalised form of content which can be framed to a certain audience. Framing features that I applied includes the music and the video clip.
James Muggeridge 