James Muggeridge BCM 206

DA BETA – RANSACK SPORT

SUMMARY

My DA is called Ransack. Run by a collective of inspiring journalists which write on topics such as politics, music and sport. The page exists on WordPress and is distributed on popular platforms Facebook, Twitter and Instagram. I write sports articles ranging from match reviews, player reviews and feature articles.

PROTOTYPE

My DA prototype is currently quite small. RANSACK currently has 280 Facebook likes, 34 Twitter followers and 49 new Instagram followers. Instagram is where I refine my articles, yet Facebook gains the most traction with the highest followers count. I have posted 7 posts since the DA pitch which have all been reposted on the twitter and Facebook.  

ITERATION

To iterate my DA I started an Instagram account. ‘Ransack Sport’ started on the 2nd of September and since then has built up a following of 48 followers. This is an alright start as I have plans to further boost the interaction on the account.

A few points which I would like to act upon to boost traction are:

  • player based reviews
  • local articles
  • being active among comment sections of large social media accounts
  • following sport fans

With the introduction of the instagram account I have applied hashtags and tags to try and boost my following. This hasn’t worked to date which means other methods must be applied. I have also implemented the use of the Instagram story feature for one story to enhance audience interaction. As it’s still the early days of the prototyping stage, I will look to use the feedback loop further as I progress with my DA to get feedback from my audience.

CONCLUSION

I’m currently thoroughly enjoying prototyping my DA as it’s something that has become a hobby for me. I’m not receiving any significant statistics however do trust that I will be able to achieve a boost in following as I continue to iterate my DA.

James M

Instagram – @ransacksport

Facebook – Ransackmedia

Twitter – Ransackmedia

James Muggeridge BCM 112

DA – Project Beta

My DA is JJ.AND.CO, I mainly focus on Photography and Videography. My content is relevant to society as Photography is a significantly popular form of media with social media apps, which allow the audience for easy access.

The process of creating content is heavily based on the audience feedback loop. I created polls in an aim to allow my audience to give me feedback on what content they want to see and where they want to see it. My 4 created polls showed that Landscape, Colourised and Sunset/Sunrise photography is popular and wanted to be seen more by my audience. I also created another poll asking whether the audience wants to see more videos. The answer was a clear yes. My audience may also comment on my posts to give me feedback on whether they like it or not. 

I have gained around 50 followers since my pitch by posting 20 photos and 1 video. I post 3 photos at a time to keep the aesthetic of my DA. I apply many hashtags on my posts but recently the last 3 photos posted have received the most impressions through 30 hashtags used. Hashtags are related to the photo posted and are highly popular in the industry which allow for more impressions. 

Issues I have had with my DA include posting through my secondary platform – YouTube. Another issue includes the videography aspect of my DA. I have struggled to produce content that I personally like or therefore that my audience would like. I have changed my DA by deciding not to pursue sports blogging and mainly focus on my photography for now. 

This is my video posted from my exploration in the city