Digital Production and Network Economy
This weeks lecture focused more on the way media can be created, in particular the use of the Emergent Media Paradigm.
I made a gif which focused on the minimal or no cost of a meme to create, coming under the Emergent Media Economic Model. A Gif and Meme are at a low risk of failure and has no filter, unlike the Legacy Media Model which is filtered based on cost. Gifs allow for mass participation and interaction from the audience as they are usually based on trendy or topical, news or drama, around the world.
Memes and Gifs have definitely became a centre-point in this generation’s ever-changing media. This medium can be passed from individual to individual thus allowing for contrasting remediations and messages. My gif which is remediated from an avengers scene, permits for universal discussion as it is such a blockbuster film seen all over the world.
James Muggeridge 